Browsing College of Business and Management Sciences (CoBAMS) by Title "Evaluating the Effectiveness of Promotional Strategies at Tropical Bank"
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Evaluating the Effectiveness of Promotional Strategies at Tropical Bank
(Makerere University, 2019-10-29)Promotional strategies are the means of attracting new and retaining existing customers. Organizations use various promotional strategies from time to time to grab greater market share which in turn leads to profit which ...