Browsing College of Business and Management Sciences (CoBAMS) by Title "Customer Value Management in MTN Uganda"
Now showing items 1-1 of 1
-
Customer Value Management in MTN Uganda
(Makerere University, 2019-10-21)The purpose of the study was to examine customer value management in MTN Uganda with the determinants of customer value, levels of customer satisfaction and the challenges faced in the customer value management process. ...