Browsing Makerere University Business School (MUBS) Collection by Title "Relationship marketing, customer satisfaction and customer loyality in Insurance companies in Uganda."
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Relationship marketing, customer satisfaction and customer loyality in Insurance companies in Uganda.
(2012)The insurance industry in Uganda, though steadily growing, has the least penetration rate (computed as the ratio of total life and non-life premium to GDP). According to UIC Annual report (2008), Uganda’s penetration rate ...