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An analysis of deposit mobilization: The case of Pride Microfinance Ltd (MDI)

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dc.contributor.author Kyeyune, Sylver
dc.date.accessioned 2018-01-09T03:25:24Z
dc.date.available 2018-01-09T03:25:24Z
dc.date.issued 2013-10
dc.identifier.citation Kyeyune, S. (2013). An analysis of deposit mobilization: The case of Pride Microfinance Ltd (MDI). Unpublished masters dissertation. Makerere University, Kampala, Uganda en_US
dc.identifier.uri http://hdl.handle.net/10570/5836
dc.description A thesis submitted in partial fulfillment of the requirements for the award of the Masters of Business Administration Degree of Makerere University en_US
dc.description.abstract The study analyzes deposit mobilization with a focus on Microfinance Deposit Taking Institutions using the case of Pride Microfinance Ltd (MDI). The analysis is based on a six year period data from 2006 – 2009 and 2009-2012, which comprised of information regarding organizational performance in deposit mobilization. The data was obtained from the Company’s annual reports, Management accounts and sector data published by Bank of Uganda. Findings indicate that for the Company to grow the much desired deposits, there is need for continuous strategy realignments through pricing adjustments and development of new market driven products more to align to the evolving customer needs. Further, the findings reveal a combination of systemic and institutional challenges and most pertinent on the institutional challenges was the low focus by credit staff in driving savings mobilization. The study therefore recommends establishment of deposit mix concentration levels to guide regular pricing reviews especially for the term deposits and development of a new prize based product in line with the market dynamics. Likewise, through individual performance measurement, deposit mobilization parameters should be emphasized across the institution cascaded to individual level with similar attention during monitoring and this is aimed at realigning the business culture to a combination of credit and savings’ growth. en_US
dc.language.iso en en_US
dc.publisher Makerere University en_US
dc.subject Pride Microfinance Ltd en_US
dc.subject MDIs en_US
dc.subject Microfinance Deposit Taking Institutions en_US
dc.subject Organisational performance en_US
dc.subject Banking services en_US
dc.subject Deposit mobilisation en_US
dc.subject Credit and savings en_US
dc.title An analysis of deposit mobilization: The case of Pride Microfinance Ltd (MDI) en_US
dc.type Thesis/Dissertation (Masters) en_US


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