Browsing School of Business (SB) by Author "Nuwagaba, Dennis"
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Psychic distance, firm size, perceived risk and export market choice of exporting firms in Uganda
Nuwagaba, Dennis (Makerere University, 2011)The study sought to investigate the relationship between psychic distance, firm size, perceived risk and the market choice for Uganda exports. The problem of the study was that there is a notable shift of Uganda’s firms ...