Browsing School of Business (SB) by Author "Kalikwani, Dennis"
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An evaluation of the promotional marketing strategy used by Movit Products Limited
Kalikwani, Dennis (Makerere University, 2013-10)The purpose of the study was to evaluate the promotional marketing strategy of Movit Products Limited. The objectives of the study were: to identify the promotional marketing strategies used by Movit Products Limited, to ...