Browsing School of Languages, Literature and Communication (SLLC) by Subject "NGOs"
Now showing items 1-2 of 2
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Assessing strategic communication for selected NGOs in Kampala
(Makerere University, 2016-09)Strategic communication has been identified as key in improving stakeholder perceptions, increasing stakeholder confidence, harmonizing organizational communications by preventing contradictory and confusing messaging as ... -
The role of a communication strategy in generating donor funds for NGOs in Uganda : the case of Hope Alive!
(Makerere University, 2020)Non-Governmental Organisations in Uganda get funding from donor communities through fundraising, and this involves quite a number of strategies that they are using to reach the donors. A study carried out on 412 NGOs in ...