Abstract:
The current prevailing business conducts and the business environment in which financial services institutions (FSI) supervised by bank of Uganda operate, seems to leave behind a series of questions about their reputation. Therefore, using a cross sectional research design, with quantitative research methodology, this research found that CSR, EC, & OC could predict about 38% of reputation, with Organizational culture (OC) being the highest predicator, followed by CSR, while Ethical citizenship was not a significant predicator. We concluded that the insignificancy of ethical citizenship may explain the prevalent unethical acts of these financial institutions. Also organizational culture being the highest predicator of these institutions’ reputation may explain why they have product portfolios that are often revisited. To strengthen their reputation, we recommend that these institutions, in addition to Bank of Uganda’s efforts, devise means of ensuring a certain degree of ethical behaviors by having in-house trainings in ethics, conducts of conduct as well as undertaking some CSR activities for example encouraging their customers (like suppliers) to comply with environmental regulations.
Description:
A final dissertation submitted to School of Graduate Studies, Makerere University, in partial fulfillment of the requirements for the Award of Master of Science in Marketing of Makerere University.
