Perceived ease of use, perceived usefulness, behavioral intention to use, and acceptance of mobile money transfer services

Abstract

The purpose of the study was to establish the relationship between Perceived ease of use, Perceived Usefulness, Behavioral Intention to Use and Acceptance of Mobile Money Services. The study adopted across section design which was both quantitative and qualitative in nature. It involved descriptive and analytical research designs. The study sample comprised of 384 mobile phone subscribers in Kampala District, who were selected through simple random sampling after making clusters. The data was tested for reliability, analyzed using SPSS and results based on the study objectives. Results revealed a significant positive relationship between Perceived ease of use, Perceived Usefulness, Behavioral Intention to Use and Acceptance of Mobile Money Services. This means that if users perceive mobile money as easy to use, they will find it useful hence their intentions to use will increase thus resulting into actual usage of the system. The study concluded that Perceived ease of use, Perceived Usefulness and Behavioral Intention to Use significantly affect acceptance of Mobile Money Services. Therefore, the researcher recommended that mobile money service providers should design the mobile money platform as easy to use and increase its perceived usefulness so as to increase acceptance.