Browsing Makerere University Business School (MUBS) Collection by Subject "Market orientation"
Now showing items 1-2 of 2
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Impact of export market orientation and innovation on the performance of fruit exporting firms in Uganda
(Makerere University, 2011)This research was carried out to investigate the impact of export market orientation and innovation on the performance of fruit exporting firms in Uganda. The objectives of the study were to examine the factor structure ... -
Knowledge management, organizational learning, market orientation and market performance
(Makerere University, 2010)Market performance is a measurement system that is expected to cover all aspects of organizational performance in the marketplace and to be effective, it has to be relevant for the existence of an organization and the means ...