Browsing Makerere University Business School (MUBS) Collection by Subject "Marketing"
Now showing items 1-2 of 2
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Impact of export market orientation and innovation on the performance of fruit exporting firms in Uganda
(Makerere University, 2011)This research was carried out to investigate the impact of export market orientation and innovation on the performance of fruit exporting firms in Uganda. The objectives of the study were to examine the factor structure ... -
Relationship marketing, customer satisfaction and customer loyality in Insurance companies in Uganda.
(2012)The insurance industry in Uganda, though steadily growing, has the least penetration rate (computed as the ratio of total life and non-life premium to GDP). According to UIC Annual report (2008), Uganda’s penetration rate ...