Browsing Margaret Trowell School of Industrial and Fine Arts (MTSIFA) Collections by Subject "Behavioral change"
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Repurposing sex appeal advertising style attributes for creative development of awareness campaign on behavioral change.
(Makerere University, 2023-11-04)Advertising has become part and partial of our daily lives, shaping our social, cultural, economic and political decisions. The study explored how sex appeal advertising style attributes through a design process, can be ...