Browsing School of Business (SB) Collections by Subject "Market segmentation"
Now showing items 1-2 of 2
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Key challenges of market segmentation: The case of Watat Konsults Uganda Limited
(Makerere University, 2015-09)Challenges of implementing market segmentation are either related to target marketing or execution of the marketing strategy. These challenges if ignored may impinge on the organization’s segmentation strategy hence embracing ... -
Market segmentation and customer service at Orange Telecom-Uganda
(Makerere University, 2014-12)The general objective of the study was to investigate how market segmentation can improve on customer service at orange telecom. The study was guided by three specific objectives which were to examine the bases of market ...