Browsing School of Business (SB) Collections by Author "Kabaseke, Mark Rujumba"
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Assessing the use of social media by Ugandan universities: A case study of Makerere University Kampala
Kabaseke, Mark Rujumba (Makerere University, 2014-09)Over the past six years, Social Media has grown in importance world over. With this growth it has become increasingly imperative that Universities use these new technologies in Marketing, Public Relations and Communication. ...