Browsing School of Business (SB) Collections by Subject "Communication"
Now showing items 1-2 of 2
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Assessing the use of social media by Ugandan universities: A case study of Makerere University Kampala
(Makerere University, 2014-09)Over the past six years, Social Media has grown in importance world over. With this growth it has become increasingly imperative that Universities use these new technologies in Marketing, Public Relations and Communication. ... -
Resource allocation for public relations function: A case study of Uganda Revenue Authority
(Makerere University, 2014-12)Limited resource allocation to the public relations function in Uganda Revenue Authority is an area of great interest and concern. The inadequate resources affect performance of Public relations unit in URA. However, ...