Browsing School of Business (SB) Collections by Subject "Commercialization"
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Assessing the commercialization of university research projects among academic staff in Makerere University: a case of Makerere University College of Health Sciences
(Makerere University, 2023-10)The purpose of the study was to explore the commercialization of university research projects by academic staff in the College of Health Sciences at Makerere University. The qualitative research method was used against an ... -
Evaluating the effectiveness of the new product development process followed by Multitech Business School
(Makerere University, 2013-11)This study is to evaluate the effectiveness of the new product development process followed by Multitech Business School with a focus on idea generation, product development, market testing and commercialization. The study ...