Browsing School of Business (SB) Collections by Title "Promotional strategies and sales performance in the banking industry: a case of Tropical bank"
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Promotional strategies and sales performance in the banking industry: a case of Tropical bank
(Makerere University, 2022-12)Promotional strategies is one of the ways that organizations use to influence sales performance. The study specifically sought to evaluate the relationship between promotional strategies and sales performance at Tropical ...