Browsing School of Business (SB) Collections by Title "Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs"
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Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs
(The Canadian Center of Science and Education (CCSE), 2018)Abstract Businesses are increasingly required to address the demands of key stakeholders, in addition to those of shareholders. There is an increasing role of corporate social responsibility (CSR) to large businesses and ...