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Evaluation of the Effectiveness of Customer Retention Strategies at STABEX International Limited
Kipchirchir, Boniface (Makerere University, 2019-10-25)Customer retention is the maintenance of continuous trading relationships with customers over the long term. Fuel business in Uganda operate in a competition and thus the customers have options. It is notable that a lot ... -
Customer Value Management in MTN Uganda
Kagimu, Bernard (Makerere University, 2019-10-21)The purpose of the study was to examine customer value management in MTN Uganda with the determinants of customer value, levels of customer satisfaction and the challenges faced in the customer value management process. ... -
Relationship marketing, customer satisfaction and customer loyality in Insurance companies in Uganda.
Namuyanja, Cathy (2012)The insurance industry in Uganda, though steadily growing, has the least penetration rate (computed as the ratio of total life and non-life premium to GDP). According to UIC Annual report (2008), Uganda’s penetration rate ...