Technology orientation and export performance of SMES in Uganda

Abstract

This study aims to assess the relationship between technology orientation and export performance. In particular, the study examined the moderating role of supply chain agility and knowledge absorptive capacity between technology orientation and export performance. This study is grounded in the resource-based view, social capital theory, and dynamic capabilities theory. Using the critical realism paradigm, the researcher adopted a correlational and cross-sectional research design using a questionnaire survey of 231 respondents. This was followed by a qualitative study where twelve participants were interviewed. Data was analysed using SPSS, AMOS and SMART PLS for the quantitative data and NVivo for the qualitative data. Results showed that technology orientation and export performance have a positive relationship. Supply chain agility and knowledge absorptive capacity moderate technology orientation and export performance. The researcher recommends that SMEs invest in the latest technology, do research, share new knowledge within the firm, and use it in the daily running of the business. The study implies that exporting SME firms should always invest in the latest technology know-how, communication and transport to gain a great competitive advantage over other players in the market. With the latest technology, they can produce high-quality goods that their customers desire. Efficiency and effectiveness will also be achieved because of new technologies. This will, in the end, boost their export sales and volumes.