School of Business (SB) Collections

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Now showing 1 - 5 of 1245
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    The effectiveness of digital marketing at Centenary Rural Development Bank : a case of Mapeera Branch
    (Makerere University, 2025) Mwambura, Amani
    This study assessed the effectiveness of digital marketing at Centenary Rural Development Bank, Mapeera Branch. The study was guided by three objectives which included examining identifying the different forms of digital marketing used by Centenary Rural Development Bank, examining the challenges affecting the use of digital marketing at by Centenary Rural Development Bank and suggesting strategies that can be adopted to improve use of digital marketing at by Centenary Rural Development Bank The study used cross-sectional survey design while considering quantitative approach. The study targeted 74 participants but 65 managed to respond registering the 88.0% response rate. Data was collected from the field using a questionnaire. The study revealed that Centenary Rural Development Bank actively utilizes various digital marketing strategies to engage customers and enhance its online presence. Social media engagement and mobile marketing techniques were highly recognized and effective, while the production of online content, influencer marketing, affiliate collaborations, and Pay-PerClick advertising were also positively perceived. However, strategies such as Search Engine Optimization, personalized email campaigns, native advertising, and the use of Artificial Intelligence tools were less consistently recognized, suggesting that while these initiatives exist, their visibility and impact are still limited among some customers. Furthermore, Centenary Rural Development Bank faces several challenges in effectively utilizing digital marketing. Key issues include concerns about customer data privacy and security, rapid technological changes, shifting customer preferences, inconsistent branding across platforms, frequent algorithm changes, high competition from online advertisements, limited financial resources, and inadequate technical expertise among staff. Then, several strategies can be adopted to improve the use of digital marketing at Centenary Rural Development Bank. Key strategies include developing a structured digital marketing strategy with clear goals, implementing audience segmentation, offering personalized digital services, utilizing data analytics tools, applying SEO best practices, selecting appropriate social media platforms, maintaining active digital engagement, using personalized and automated email campaigns, partnering with credible influencers, integrating Artificial Intelligence, improving user-friendly digital platforms, regularly monitoring performance metrics, and providing continuous staff training on emerging technologies.
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    Evaluation of non-performing loans in Ugandan commercial banks: a case of equity bank Uganda
    (Makerere University, 2025) Kasujja, Arnold
    This study examined non-performing loans and bad debts written off at Equity bank Uganda. The study was based on four objectives; to find out the key factors contributing to non-performing loans at Equity Bank Uganda ltd, to establish the key factors contributing to bad debts written off at Equity Bank Uganda ltd, to establish the effectiveness of Equity Bank’s current credit risk management practices in mitigating non-performing loans and to suggest appropriate strategies to improve loan portfolio quality, enhance borrower assessment, and reduce future credit risk. The study employed a cross-sectional and descriptive research with a mixed study approach which involved collecting numerical data from 76 general staff and interviewing 7 key informants (mangers and department heads). Quantitative Data was analyzed using the statistical package for social science (SSPS Version 27) while qualitative Data was analyzed using Atlas ti. The study found that non-performing loans at Equity Bank Uganda Ltd were mainly driven by macroeconomic factors (mean = 3.95, SD = 0.862), political and regulatory shifts (mean = 3.87, SD = 0.984), inadequate credit assessment (mean = 3.70, SD = 1.02), and weak loan monitoring (mean = 3.54, SD = 1.171). Bad debts were associated with lenient lending policies (mean = 3.42, SD = 1.257), poor borrower evaluation (mean = 3.34, SD = 1.457), and ineffective controls on approval and disbursement (mean = 3.24, SD = 1.345). Credit risk management practices showed moderate effectiveness, with credit bureaus (mean = 3.64, SD = 1.303) and credit policies (mean = 3.53, SD = 1.172) rated highest, while staff competence and appraisal procedures lagged behind. Proposed strategies included portfolio reviews (mean = 3.29, SD = 1.209) and stricter loan approval (mean = 3.25, SD = 1.223), though financial literacy and predictive analytics drew mixed reactions. Therefore, the study recommends a multi-pronged strategy to strengthen credit risk management at Equity Bank Uganda Ltd. This includes enhancing borrower assessment through rigorous appraisal methods and dynamic profiling, conducting regular portfolio reviews for early risk detection, and enforcing stricter loan approval standards with stronger collateral requirements and credit scoring models. It also advocates for continuous staff training to boost analytical and decision-making capabilities, alongside expanding the use and collaboration with credit reference bureaus to improve borrower vetting and reduce exposure to high-risk clients. Key words; non-performing loans, Loan Interest Payment, Credit policy, loan defaults, financial institution, Bad debts
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    Challenges of using government subvention approach in financing large scale development projects in Uganda: a case of Kira motors corporation (KMC)
    (Makerere University, 2025) Mwebembezi, Boris
    The study aims to examine the challenges of using government subvention approach in financing large development projects in Uganda while using a case of Kira Motors Corporation project. Specifically, to examine the effectiveness of government subvention approach in financing large scale government projects in Uganda; to assess the challenges faced in using government subvention approach in financing large scale government projects in Uganda and to propose an appropriate financing model for large scale development projects in Uganda. The study used the stratified random sampling from a total population of 88 KMC project officials, KMC board members and MoSTI staff and used the SPSS (Statistical Package for Social Scientist) to analyze the results. The study findings indicated that government subvention approach has been largely ineffective in financing KMC project. This has been associated with several challenges including late approval of government grants; limited funding; corruption tendencies; political interferences; inadequate technology, expertise and capacity due to limited financing; unfavorable regulatory framework and attracting several public oppositions. To deal with the above, it has been established that an appropriate financing model for KMC project needs to entail private public partnership, revenue-based financing, concessional financing and hybrid financing. This thus recommends that lobbying needs to be done to ensure that required and significant budget is apportioned for innovative projects. It is further recommended that efficient allocation of resources needs to be done. Thirdly, there is a need to involve all stakeholders in the project implementation, monitoring and evaluation. Lastly, there is a need to adopt a more appropriate financing model which promotes community engagement, risk sharing, reducing taxpayer’s burden, enhancing rewards on the side of employees, enables capacity building, and technological development.
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    A comparative analysis of productivity rates between piecework and daily rates in construction sites. A case of engineering ministries international Uganda.
    (Makerere University, 2025) Nalukenge, Ethel. Dorcus
    The study aimed to undertake a comparative analysis of productivity rates between piecework and daily rates in construction sites using a case of Engineering Ministries International Uganda. Specifically, to compare effectiveness of piecework and daily work payment systems on worker productivity; compare the challenges associated with implementing piecework and daily rate payment systems and recommend the best payment system for EMI Uganda balancing productivity, cost efficiency, and worker satisfaction. The study was undertaken while using quantitative research method relying on 90 workers from EMI Uganda. The study used the stratified random sampling from a total population of 85 workers. Questionnaire was employed during data collection, whilst STATA in data analysis. The study findings indicated that there is no significant difference between the workers paid under piece wage and those paid under time wage after majority of the KPI giving a p-value > 0.05. It is evident that workers' satisfaction, training and education, safety committees, risk assessments, incident reporting, hazard identification, safety equipment availability, supervision, safety leadership effectiveness, workers' use of personal protective equipment (PPE), sleep quality, and PPE maintenance rate are critical factors influencing labor health, safety, and wellbeing. Key finding of the study is that daily-wage workers are at a disadvantage to those who are paid on piece wage rate. A number of recommendations have been made to deal with these problems. These suggestions include enhancing work-life balance, increasing compensation and benefits, establishing safety committees, providing thorough training programs, conducting regular risk assessments, improving incident reporting systems, promoting hazard identification, ensuring the availability and proper use of safety equipment, improving supervisory training, providing access to thorough workers' compensation, creating health education programs, and investing in safety technology.
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    Automated business recovery practices in Uganda: A case study of national social security fund
    (Makerere University, 2025) Barorosa, Edward
    This study explored automated business recovery practices in Uganda using National Social Security Fund (NSSF) as a case study. Despite implementing automated systems, NSSF faces issues like unallocated funds and system inefficiencies. The study reveals that NSSF has implemented practices like data backup, cyber-security, and disaster recovery automation. However, it faces challenges in system redundancy and advanced technology adoption. The major challenges include insufficient staff training, stakeholder noncompliance, and lack of a comprehensive disaster recovery plan. To improve automated business recovery, the study recommends strengthening staff training on automated recovery systems and cyber-security. It also suggests enhancing governance through transparency and accountability mechanisms. Investing in advanced technologies like system redundancy, OCR, and ERP systems is also crucial. Additionally, developing a comprehensive disaster recovery plan can help minimize downtime in the event of disruptions. The study's findings and recommendations can be applied to other organizations in Uganda and beyond, highlighting the importance of investing in staff training, governance, and technology to ensure business continuity and resilience. By adopting these strategies, organizations can reduce the risk of data loss, system downtime, and reputational damage, ultimately enhancing their ability to operate effectively in a rapidly changing environment.