Evaluating the effectiveness of the new product development process followed by Multitech Business School

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dc.contributor.author Muheebwa, Florence Prescah
dc.date.accessioned 2018-08-13T03:37:30Z
dc.date.available 2018-08-13T03:37:30Z
dc.date.issued 2013-11
dc.description A thesis submitted in partial fulfillment of the requirements for the award of the Masters of Business Administration Degree of Makerere University en_US
dc.description.abstract This study is to evaluate the effectiveness of the new product development process followed by Multitech Business School with a focus on idea generation, product development, market testing and commercialization. The study design was cross sectional. Quantitative data was collected and primary sources of data were used to collect this data. Findings revealed that idea generation at Multitech Business School was not properly conducted. Besides that, product development at Multitech Business School had shortfalls that could render new product development a failure. More so, market tests for new programmes at Multitech Business School were not conducted. Nevertheless, new product launching at Multitech Business School had shortfalls that render new product development a failure. en_US
dc.identifier.citation Muheebwa F. P. (2013). Evaluating the effectiveness of the new product development process followed by Multitech Business School. Unpublished masters thesis. Makerere University, Kampala, Uganda en_US
dc.identifier.uri http://hdl.handle.net/10570/6387
dc.language.iso en en_US
dc.publisher Makerere University en_US
dc.subject Product development en_US
dc.subject Multitech Business School en_US
dc.subject Uganda en_US
dc.subject Idea generation en_US
dc.subject Market testing en_US
dc.subject Commercialization en_US
dc.subject National Council for Higher Education en_US
dc.subject Tertiary Institutions en_US
dc.subject Institutions of higher learning en_US
dc.title Evaluating the effectiveness of the new product development process followed by Multitech Business School en_US
dc.type Thesis/Dissertation (Masters) en_US
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