Factors affecting the adoption of mobile banking: a case study of post bank Uganda

Abstract

Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Ugandan context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors affecting the adoption of Mobile banking at Post Bank. The proposed model has assimilated factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) along with trust. Data was collected by conducting a field survey questionnaire completed by 61 participants. The results mainly showed that the major factors affecting adoption include effort expectancy, hedonic motivation, price value and trust. This study also looking forward to providing the Ugandan banks with applicable guidelines for effectively implementing and designing Mobile banking. Furthermore, research limitations and future directions will be discussed further in the last section. Keywords: Mobile banking, Mobile banking adoption, Review of Literature, Post Bank