Framing corruption : a case study of New Vision’s coverage of the iron sheets scandal (2023-2024)

Abstract

This study analysed how the New Vision newspaper covered the iron sheets corruption scandal in Uganda between 2023 and 2024. The general objective was to examine the press coverage of the scandal, with specific objectives to: (1) establish how New Vision covered the iron sheets scandal; (2) identify the generic frames used in the coverage of the scandal; and (3) explore the factors that influenced the coverage of the scandal. A case study research design was adopted. The study used a mixed-methods explanatory sequential approach. The study combined quantitative content analysis of 50 newspaper articles with qualitative in-depth interviews of reporters and editors, with findings integrated at the interpretation stage, where the qualitative data explained and contextualised the quantitative results. The study was guided by framing theory, with agenda setting theory employed as a complementary framework to explain issue salience and prominence in the coverage. The findings indicate that media coverage plays a significant role in shaping public opinion and promoting public accountability. Although the scandal initially received substantial coverage, its prominence declined over time as other news stories emerged, even though the framing remained relatively consistent. Five generic frames were identified: attribution of responsibility, conflict, economic consequences, human interest and morality. The attribution of responsibility frame was dominant, with coverage largely neutral in tone and heavily reliant on official sources, particularly the police. The study concludes that reporting on corruption in Uganda is shaped by institutional pressures, access to information and government influence, highlighting the need for media independence and professional ethics.