School of Languages, Literature and Communication (SLLC) Collections
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ItemExploring strategies used by the office of the auditor general to sustain media relations(Makerere University, 2025)This study explored the strategies employed by the Office of the Auditor General (OAG) to maintain effective media relations. It was grounded in the public relation theory and information theory. It adopted a mixed methods research approach, utilizing in-depth interviews and structured interviews for data collection. The findings show that the OAG employs strategies such as press conferences, distribution of hard copy reports, and media facilitation to maintain media relations and that these strategies promote transparency and accountability by exposing corruption, gathering corruption-related information, and increasing public denunciation of corrupt acts. The study also found that greater access to information, empowerment of public relations officers, more one on one interviews, and enhanced use of social media were some of the ways the OAG could improve their media relations practice. The study concluded that institutions need several efforts to study media relations, and that there are still challenges those public institutions such OAG need to address to improve and sustain good media relations.
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ItemImaging the urban in Uganda’s written poetry anthologies 1960 – 2020(Makerere University, 2025)This thesis interrogates the notion of urbanity as depicted in Uganda’s written poetry anthologies published between the 1960s and 2020. The aim of the study is to examine how poetry responds to critical nuances of Ugandan urbanity and how it contributes to the larger debate on urban literary and cultural discourse. The thesis proceeds from the presumption that while Uganda is promoting urbanity, for example, as seen in the creation of new cities, there is a need for an engaged and critical debate of the peculiar nuances of urbanity. The study focuses on the ways in which poets envisage the dynamics within the urban space in reference to contexts and people’s identities, notions of self and community, rural urban interactions, and how Ugandan urbanity has changed over the years. This is a qualitative study and it employs textual analysis to read 70 poems selected from the different anthologies. These poems are read within the framework of planetary theory that sees the urban as a fabric that stretches to envelope everywhere. The study also anchors on new historicism literary theory that encourages the reading of a literary text beyond the words on the page, and Augustine Nwoye’s ideas of the African self. The readings reveal several patterns in the construction of urbanity. In terms of the dynamics and people’s identities within the context of street, market and taxi parks, the poetic voice focuses on the fluid nature of everyday encounters depicting the urban as dominated by ambivalence and the quest for survival. The study further reveals that people’s identities are inherently defined by power discourses. Besides, the study shows that self and community within the urban space are unstable and ever shifting often based on the prevailing conditions and circumstances. I conclude that the urban can be perceived as fluid and the poets depict it as a complex space that handles both individualism and community life as multi-faceted and composite. Furthermore, the rural urban interaction revealed a paradoxical relationship because of the whole notion of the two spaces being distinct yet having asymmetrical and unconfined relationships. Finally, the readings suggest that poetic constructions of the Ugandan urban align with the actual development experienced in Uganda from the 1960s to 2020. On the whole, poets adopt both nostalgic and ironic tones to reflect on the past and offer critical nuances of the contemporary urban Uganda. Based on the selected poems, the study concludes that Ugandan poetry offers emblematic and monumental images of urbanity.
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ItemLe rôle de l'anglais et du français dans la promotion du commerce transfrontalier entre l'Ouganda et la République démocratique du Congo : une étude de cas des postes-frontières de Mpondwe et Lhubiriha(Makerere University, 2025)This study examines the role of English and French in promoting cross-border trade between Uganda and the Democratic Republic of Congo (DRC), focusing on the Mpondwe and Lhubiriha border crossings. It explores how language use affects communication, trade efficiency, and cooperation, emphasizing the importance of multilingual competence for smoother trade relations. Language is essential for cross-border trade, serving as both a communication tool and a catalyst for regional integration and economic development. Uganda is predominantly English-speaking, while the DRC is French-speaking, creating potential barriers at border points. Traders often face misunderstandings, translation errors, and delays, although bilingual traders and interpreters help bridge these gaps (Okombo & Rubagumya, 2013). Regional organizations like the East African Community (EAC) and COMESA advocate multilingualism as a means of facilitating trade (EAC, 2018). Understanding how English and French are used in negotiations, documentation, and relationship-building can inform policies to improve cross-border commerce (Mazrui & Mazrui, 1998). Despite regional integration initiatives, the role of language in trade facilitation remains under- explored. Communication barriers, limited bilingual skills among officials, and the vulnerability of small-scale traders hinder efficient trade processes (Ndhlovu, 2013; OECD, 2019). There is limited empirical evidence on how English and French influence trade dynamics at Mpondwe and Lhubiriha, creating a knowledge gap this study seeks to address.
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ItemAffordances of 𝕏 to civil society organisations for social mobilisation: a case study of Actionaid Uganda(Makerere University, 2025)Social Network Sites have in recent times, increased in numbers and have attracted large numbers of subscribers. It is even highly projected that the numbers of subscribers are most likely to grow multifold in the near future, Civil Society Organizations (CSOs) inclusive. The networks have improved service delivery to CSOs and therefore, many CSOs in Uganda are anticipated to open accounts on SNS to reap the dividends. Despite this notable trend, the affordances of SNS to CSOs in Uganda for social mobilisation are not known. Thus, the purpose of the study was to explore the affordances of SNS to CSOs in Uganda for social mobilisation. The study was contextualised on use of 𝕏 by ActionAid Uganda. The study sought to achieve the following specific objectives: to investigate how CSOs use 𝕏 for social mobilisation; to examine the affordances that CSOs benefit from using 𝕏 as a social mobilisation platform; and to examine the challenges that CSOs face while using 𝕏 for social mobilisation. A qualitative research approach was adopted to enhance the achievement of the stated objectives and this entailed following a descriptive case study design. Qualitative data were collected from staff and management of ActionAid Uganda, officials from Uganda Communication Commission and one media scholar. These were selected using purposive sampling. Results revealed that ActionAid Uganda used 𝕏 in social mobilisation by publishing topical discussions, providing updates about performance of programmes, sharing opinion, dissemination of information, direct engagement of participants; and to upload visual and audio-visual content. The findings also showed that 𝕏 provides CSOs with several affordances including: ease in assessing programme performance, real time publishing and dissemination of information, information curation, access to whistle blown content, consolidation of related information; and information optimization. However, ActionAid Uganda faced challenges such as one-way communication, lack of representivity, malicious information, lapses in internet connection and difficulty in posting visual information while using 𝕏 for social mobilisation. In conclusion, the use of 𝕏 is veritable for ActionAid Uganda and therefore, management of ActionAid Uganda are implored by this study to work out ways and means of enhancing the continued use of 𝕏 in social mobilisation by formulating interventions for mitigating the challenges reported by this study. Among others, capacity building of staff operating the 𝕏 handle of ActionAid Uganda is important, as well as tagging social mobilisation campaigns on influential persons in the communities in particular, and nation-wide, generally.
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ItemThe portrayal of the dynamics of identity in the selected novels of Henry Rufus Ole Kulet(Makerere University, 2025)The dynamics of identity in the Maasai community, as depicted in Henry Rufus Ole Kulet's Bandits of Kibi, Daughter of Maa, and Moran No More, are explored in this study. To assess the extent to which the promotion of Western values has shifted Maasai identity and created a dichotomy in Maasai culture, a library study has been used as the research methodology. The research was guided by the post-colonial literary theoretical framework as advanced by Rajeswari Mohan, Edward Said, Bill Ashcroft et al., and Homi K. Bhabha. Post- colonial theory places greater emphasis on the effects of the interaction between indigenous cultures and a Western way of life during colonialism and ongoing imperialism. The interaction produces a hybrid identity marked by uncertainties and a fusion of cultures. The study primarily focuses on the impact of Western values on the Maasai identity. A reduction in their own Maasai cultural identity occurs among the Maasai people who adopt Western cultures. Furthermore, the study highlights the difficulties of achieving the status of Moranhood. The complexity of achieving Moranhood is a result of the traditional criteria for defining Moranhood becoming obsolete in today's Maasai people. Finally, the study demonstrates how the invasion of Western culture into the native Maasai culture leads to a shift in their identity, as Western values continue to erode the Maasai man's masculinity.