School of Languages, Literature and Communication (SLLC) Collections
Permanent URI for this collection
Browse
Recent Submissions
1 - 5 of 171
-
ItemThe use of Ateso among educated Iteso youth in Soroti City(Makerere University, 2025)This study investigated the use of Ateso among educated Iteso youth in Soroti City; a cosmopolitan urban setting where other languages like English, Luganda and Kiswahili are widely used. The research problem centered on examining how multilingual influences affect the language behaviors of educated Iteso youth. The descriptive survey research design was adopted in this study. Both quantitative and qualitative data collection methods were employed, using questionnaires and semi-structured interview guides respectively. Seventy participants were selected using purposive sampling. They completed a language attitude questionnaire and semi-structured interviews were conducted with a subset of thirty respondents from the same group. The quantitative collected data was analysed using SPSS while the qualitative data was analysed using thematic development. As such, findings from both the questionnaires and interviews were triangulated to ensure in-depth interpretation. The findings reveal that while English, Luganda and Kiswahili are widely used in Soroti City due to its cosmopolitan nature, with English maintaining dominance in formal domains, the majority of educated Iteso youth recognise the value in daily communication using Ateso and express a strong interest in promoting its use. This study recommends that maintenance of high tolerance for multilingualism be upheld while implementing a consistent language policy to promote and preserve mother tongue languages. Specifically, Ateso language should be actively promoted by making its teaching compulsory in both primary and secondary schools. It is also suggested that the Government invests in increasing the availability of Ateso reading materials by translating key resources and ensuring their accessibility in public spaces such as libraries, churches, district offices, educational institutions and Local Council office. Future studies could employ longitudinal designs to track changes in the language use patterns of this demographic over time. Research could also be expanded to compare the language behaviors of educated Iteso youth in rural versus urban settings or investigate the role of digital media and technology in either eroding or supporting the use of Ateso.
-
ItemArchival evidence of language change : morphological adaptation of English words in Runyankore-Rukiga(Makerere University, 2024)This study investigated how English words adapt to the morphological structure of Runyankore-Rukiga, and whether the adaptation mechanisms change over time. Through language contact, Runyankore-Rukiga has borrowed words from English among other languages, adapting them to its morphological system. This study argues that there are different adaptation mechanisms of English words in Runyankore-Rukiga which were not yet exposed. This study specifically explores English words in Runyankore-Rukiga by word class, domain, and period of occurrence in the language; and analyzes the morphological adaptation mechanisms of English words in Runyankore-Rukiga. A selected sample of Runyankore-Rukiga newspapers: Buseesire, Ageeteeraine, Orumuri and Entatsi as well as spoken utterances on selected radio talk shows broadcast on Radio West were collected. Using the classification theory of loan words by Winford (2003) as a theoretical framework, Runyankore-Rukiga loan words were studied to unravel the morphological adaptations and how they fit into Runyankore-Rukiga’s morphological structures. The results of the study indicate that English nouns typically adapt through affixation to align with the language’s noun class system, while verbs undergo significant morphological changes to express tense, aspect, and negation, among other structures. Additionally, morpho-phonological adjustments are made to adhere to Runyankore-Rukiga’s phonotactic rules, with a notable increase in phonological nativization for technological terms since the early 2000s, reflecting technological advancements and shifting adaptation strategies. Historically, the study shows a shift from extensive morphological adaptation through affixation in the mid-20th century to more phonological nativization in recent decades, highlighting the language’s adaptive flexibility. By documenting historical trends and current adaptation strategies, the study offers valuable insights for linguists and contributes to the broader field of linguistic adaptation of loanwords.
-
ItemAn analysis of revenue sustainability models for online publications in Uganda : a case study of ChimpReports(Makerere University, 2025)This study analyses the revenue sustainability models utilized by online publications in Uganda, using ChimpReports as a case study. It explores the existing revenue models, the influence of technological advancement on revenue models adopted by ChimpReports, as well as investigating challenges faced by ChimpReports as online publication as it struggles to stay in the market. Study findings are grounded on purposive in-depth interviews conducted on 10 personnel, who included the Director, 2 Online Editors, 2 Marketing officers, 2 finance officers, and 3 Reporters. Findings revealed that ChimpReports relies on diversified revenue streams, online presence, brand partnerships, cost efficiency, and high-quality content for financial stability and audience connection. The study also highlights Challenges faced by online media publications, which include managing diverse income streams, balancing free and premium content, optimizing online presence, creating sponsored content, financial management, and adapting to reader preferences. Anchored in the Political Economy theory of the media, this study also highlighted ChimpReports' financial model, thriving through diverse income streams, online presence, brand partnerships, cost efficiency, and quality content. It also found out that technological advancements play a pivotal role in online media operations, refining content, targeting audiences, and exploring non-traditional revenue sources. The study recommended ChimpReports’ adoption of a sustainable model, incorporating diverse revenue streams, strategic technology use, high-quality content, as well as continual exploration of new income streams, enhanced user engagement, strengthened brand partnerships, optimized financial management, and embracing emerging technologies for sustainability.
-
ItemDiscourse, gender, and power : a critical discourse analysis of Runyankore-Rukiga marriage songs among the Bakiga(Makerere University, 2025)This study examines how gender relations are represented in Runyankore-Rukiga marriage songs. Runyankore-Rukiga marriage songs contain messages that have inherent gender constructions in their lyrics, embedded in various linguistic devices. The study explores linguistic devices in Runyankore-Rukiga marriage songs and how they influence gender power relations. In addition, the study examines the way specific linguistic devices construct gender identity. The study further explicates how Runyankore-Rukiga marriage songs subvert gender power relations among the Bakiga. I applied Critical Discourse Analysis (CDA) as a theoretical framework and methodological approach to study the relationship between discourse, gender, and power as depicted in these marriage songs. The majority of the songs analysed in the study were recorded during give-away ceremonies, while some audio songs were obtained from music studios in Kabale Municipality. Recorded video songs were obtained from individuals, and additional songs were got from YouTube. I purposively selected 36 songs that contained gendered discourses for analysis out of 56 songs collected. The study findings show that through the application of different linguistic devices, Runyankore-Rukiga marriage songs act as a tool which complicates gender power relations. On one hand, the study reveals that linguistic items and choices used in Runyankore-Rukiga marriage songs largely depict or represent the feminine gender as having less power, which is mostly attributed to a woman‟s beauty and character. The findings further show that marriage songs construct women and men differently along the binary division of positive and negative, and superior and inferior, focusing on corporeal styles. On the other hand, the study shows that marriage songs possess subversive power to overturn the assumed and dominant way they construct gender, and if ingeniously used, they can go a long way in changing patriarchal discourses and power. The study points to the need for Runyankore-Rukiga marriage song composers and singers, both male and female, to work together in composing and promoting counter-power and counter-ideology songs that are intended to subvert patriarchal discourses and advocate gender equality among the Bakiga.
-
ItemRepresentation of masculinity in Goretti Kyomuhendo’s fiction(Makerere University, 2023)The dissertation presents a study on the representation of masculinity in Goretti Kyomuhendo’s fiction. The study pays attention to the representation of the male characters, while examining the injustice, dominance, and the discrimination against women by men. Although past scholars like Peter Nazareth, Abasi Kiyimba, Florence Stratton, Ogundipe Leslie and Mineke Schipper have studied masculinity, they have not consciously labeled it. This study gives masculinity its surname and explores performance of masculinity in writing by a Ugandan female writer. Kyomuhendo rewrites the experiences of Ugandan women which had been omitted or misrepresented due to the absence of women voices in the Ugandan literary scene in a highly patriarchal society. By deliberately creating female protagonists, Kyomuhendo gives them agency; despite this however, they are at the mercy of the decisions made by the male antagonists. This study is qualitative in nature and the novels studied for this research are: The First Daughter (1996), a story about Kasemiire, a young woman of fifteen who conceives a child while still in school. The child's father does not support her, and she is disowned by her own father. In Secrets No More (1999), Kyomuhendo details the sexual violence experienced by the women during the Tutsi genocide in Rwanda in the 1990s. Waiting (2007) is a story that explores the evils experienced by common people during war time at the hands of patriarchal authority and state power. The study is guided by two objectives: To examine the representation of the different forms of masculinity and to highlight masculinity as a performance in three selected novels by Goretti Kyomuhendo, and to investigate how through characterisation, story arrangement, plotting and narrative focalisations, the concept of maleness as indication of strength and power is represented in Kyomuhendo’s fiction. This study has employed R.W Connell’s theory of hegemonic masculinity. The findings of the study highlight the different forms of masculinity; hegemonic and non-hegemonic. The study establishes that the author endeavors to center men as powerful while also exposing the ugly picture of violence they perform on women. The study recommends a closer look at men and the challenges they confront while displaying certain norms that are considered hegemonic. This study will encourage Ugandan female writers to create characters of men that are more convincing and inspirational for a better representation in their fiction.