Makerere University Business School (MUBS) Collection

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http://10.29.1.53:4000/handle/10570/198

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Browsing Makerere University Business School (MUBS) Collection by Subject "Adoption"
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    Consumers’ attitudes, perceived risk, trust and internet banking adoption in Uganda
    (Makerere University, 2010-11) Mwesigwa, Rogers
    The purpose of this research was to establish the relationship between consumer attitudes, trust, perceived risk and internet banking adoption in Uganda. A cross sectional, descriptive and analytical research design was used. A correlation matrix between the constructs of consumer attitudes, trust, and perceived risk against Internet Banking Adoption was carried out to test the direction and strength of relationships between the study variables. Primary data was collected using a self structured questionnaire from commercial bank customers. A regression analysis focusing on consumer attitudes, trust, and perceived risk was made to establish the extent to which they contribute internet banking adoption. The findings indicate a positive relationship between Consumer attitudes, trust and internet banking adoption. This implies that if the customers have positive attitudes towards internet banking, they are bound to trust the transactions done in this fashion and therefore changing consumer attitudes should be given more emphasis by commercial banks that is should be informative when planning any new internet service for financial customers. Findings further reveal that there was a negative relationship between perceived risk and internet banking adoption that is when the level of perceived risk is high, customers may not adopt internet banking and therefore a clear strategy to reduce the internet banking risk must be put in place. The study concluded that consumer attitudes, trust, perceived risk significantly affect internet banking adoption and therefore recommended that Consumer Attitudes, Trust and Perceived risk reduction should be emphasized in commercial banks to improve internet banking adoption rate.
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    Perceived suitability, personality traits, communication channel and adoption of grid electricity by small firm entrepreneurs in Kagadi Town Council
    (Makerere University, 2013-03) Kisira, Daniel
    This study examined the relationships between perceived suitability, personality traits, communication channel and adoption of grid electricity by small firm entrepreneurs in Kagadi town council. Despite the Government’s efforts to increase access to grid electricity in the rural areas such as Kagadi town council for socio economic transformation, less than 10% of the originally intended users make a connection after two years of electrification. Adoption was conceptually linked to perceived suitability, personality traits and communication channel. The objectives of the study were; to examine the relationship between perceived suitability and adoption of grid electricity, to examine the relationship between personality traits and adoption of grid electricity, to examine the relationship between communication channel and adoption of grid electricity and to establish the effect of perceived suitability, personality traits and communication channel on adoption of grid electricity. The study employed a cross – sectional survey design using quantitative methods, drawing a sample of 201 entrepreneurs from Kagadi town council. Primary data were collected using closed ended questionnaires and SPSS was used to analyze data. The methods of data analysis used were descriptive statistics, the point-biserial correlation and the logistic regression analysis. From the findings obtained, perceived suitability has a significantly positive relationship with adoption of grid electricity. The results of the study also show that there is no significant relationship between personality traits and adoption of grid electricity. Finally, results have shown that there is no significant relationship between communication channel and adoption of grid electricity. The recommendations of the research are adoption of grid electricity may be increased by placing emphasis on building the perceived suitability of the intended users. Grid electricity should also be designed to be suitable and fit the needs of the users.