School of Languages, Literature and Communication (SLLC)

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Browsing School of Languages, Literature and Communication (SLLC) by Author "Ainomugisha, Lydia"
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    Participatory communication as a tool for enhancing transparency in Uganda’s oil and gas sector: a case of kingfisher development project
    (Makerere University, 2025) Ainomugisha, Lydia
    This research aimed at exploring how participatory communication can be used as a tool for enhancing transparency in Uganda’s oil and gas sector, focusing on the Kingfisher Development Project. Two theories; social cognitive theory and stakeholder theory, were used as a guide. The study was premised on three objectives: to review the existing communication structures in Kingfisher Development Project; to analyze the level of stakeholder participation in the process of message development at Kingfisher Development Project; and to establish the effect of the existing channels of communication on stakeholder behaviour patterns at Kingfisher Development Project. The study employed an exploratory research design with a qualitative approach. Interviews were conducted with 22 respondents, and focus group discussions were held with 53 community members affected by the project. Data were analyzed using the ATLAS.ti qualitative software. After transcribing and coding the data, network schematic diagrams were developed. The study found that the Kingfisher Development Project relies heavily on Community Liaison Officers (CLOs) for communication between project implementers and local communities. While this method ensures clarity, it often leads to delays resulting from following the formal channels. Respondents stressed the need for using social media and traditional methods to engage diverse community members. Although grievances committees exist, their slow response times push community members to seek media support. The current communication approach lacks appeal and inclusivity, reducing trust and stakeholder engagement. Furthermore, lack of understanding among civil society organisations (CSOs) impedes collaboration and intensifies conflicts, often stemming from feelings of exclusion in decision-making processes. To resolve these challenges, the study suggests training CLOs to deliver accurate and timely information, as well as promoting participatory communication by engaging community members in decision-making and organizing regular feedback sessions