Browsing East African School of Library and Information Science (EASLIS) Collection by Subject "Small and Medium Enterprises (SMEs)"
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An adoption framework for electronic customer relationship management in developing countries: Case of Ugandan SMEs
(Makerere University, 2013-07)eCRM is an important strategy for Small and Medium Enterprises (SMEs) to survive in today’s very competitive markets. eCRM enables SMEs to Venture into new markets both nationally and internationally. However, despite these ...