Browsing College of Humanities and Social Sciences (CHuSS) by Subject "Political marketing"
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Political marketing in the digital age: a critique of Uganda Government’s Communication Strategy of 2022 to address online political dissent
(Makerere University, 2024-12)This investigation examined the Uganda Government‘s Communication Strategy (2022) as a political marketing tool to address online political dissent within the broad view of harnessing digital platforms for public and ...