Browsing College of Humanities and Social Sciences (CHuSS) by Author "Muhangi, Noel"
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The effect of centralised media buying on Ministry of Water and Environment advertising in Uganda
Muhangi, Noel (Makerere University, 2023-12)This study examines the Effect of Centralised Media Buying on Ministry of Water and Environment Advertising in Uganda. A purely qualitative approach was used. The empirical part is based on in-depth interviews with advertisers ...