Browsing College of Humanities and Social Sciences (CHuSS) by Subject "Fundraising"
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The role of a communication strategy in generating donor funds for NGOs in Uganda : the case of Hope Alive!
(Makerere University, 2020)Non-Governmental Organisations in Uganda get funding from donor communities through fundraising, and this involves quite a number of strategies that they are using to reach the donors. A study carried out on 412 NGOs in ...