Browsing School of Languages, Literature and Communication (SLLC) Collections by Title "Corporate social responsibility as a communication tool at KCB Bank Uganda"

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Corporate social responsibility as a communication tool at KCB Bank Uganda

Matekha, Shikhongola Samuel (Makerere University, 2022)

In the banking sector, the concept of corporate social responsibility (CSR) has emerged as a key component of communication owing to the increasing pressure from the regulatory and social perspectives for banks to remain ...