Browsing by Author "Mwinuka, Hilgath"
-
Marketing culture, values of owner managers, moral reasoning and survival of SMEs in Southern Highlands of Tanzania: a case study
Mwinuka, Hilgath (Makerere University, 2013-04)The purpose of this study was to examine the relationship between Marketing culture, Values of SME managers, Moral reasoning and Survival of SMEs in the Southern Highlands of Tanzania. A cross sectional survey design was ...