Browsing by Author "Mugagga, Joseph"
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A Gender analysis of convenient food products preference of generation X and Y in urban centres of Uganda
Mugagga, Joseph (Makerere University, 2023-11)This study conducted a gender analysis of convenient food products preference by Generation X and Y. Generation X are people born between 1965 to 1980 while Y 1981 to 1995. The study was guided by three Theories; Buyer ...