Gender symbolism and technology uptake: A literature review

Abstract

ABSTRACT The need to promote adoption of technology in general and Information and Communication Technologies, computers, and the internet in specific terms has increasingly become of interest. Observation is that while some potential users take on the innovation with much ease, others remain less enthusiastic, and some do not uptake at all. In addition, there are differences noted between male and female users. The reasons influencing the differences are not yet well explained but could be as a result of gender symbolism. The objective of this chapter is to review literature on gender symbolism and cite explanations supporting the influence of GS on differences in uptake.