Retail store attributes, shoppers’ moods, self-concept, and impulse purchasing.

dc.contributor.author	Mugwiri, Morris
dc.date.accessioned	2014-08-01T13:36:45Z
dc.date.available	2014-08-01T13:36:45Z
dc.date.issued	2009-11
dc.description	A thesis submitted in partial fulfillment of the requirements for the award of the Masters of Science Degree in Marketing of Makerere University	en_US
dc.description.abstract	The purpose of this study was to examine the relationship between Retail Store Attributes, self concept, Shoppers Moods, and Impulse Purchasing. Using data collected from 399 respondents, findings reveal that retail store attributes, self concept, and shoppers moods account for 48.9% of the variance in impulse purchases in retail outlets. We therefore recommend that management of the retail outlets should improve retail store attributes, influence shoppers moods, and promote self concept so as to increase on their sales which translates in improved profitability of the retail outlets.	en_US
dc.identifier.citation	Mugwiri, M. (2009). Retail store attributes, shoppers’ moods, self-concept, and impulse purchasing. Unpublished master dissertation. Makerere University, Kampala, Uganda.	en_US
dc.identifier.uri	http://hdl.handle.net/10570/3200
dc.language.iso	en	en_US
dc.publisher	Makerere University	en_US
dc.subject	Retail store	en_US
dc.subject	Attributes	en_US
dc.subject	Shoppers’ moods	en_US
dc.subject	Impulse purchasing	en_US
dc.title	Retail store attributes, shoppers’ moods, self-concept, and impulse purchasing.	en_US
dc.type	Thesis	en_US