Browsing College of Business and Management Sciences (CoBAMS) by Title "Advertising and consumer purchasing behavior : A case of Mukwano Group of Companies"
Now showing items 1-1 of 1
-
Advertising and consumer purchasing behavior : A case of Mukwano Group of Companies
(Makerere University, 2019-01)In a highly competitive environment, creating awareness among customers has become a universal practice by firms aimed at increasing their market share. Although some research indicates that advertising increases purchasing ...