An evaluation of the competitive strategies used by not-for profit organizations: A case study of Infectious Diseases Institute
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The purpose of the study was to analyze competitive strategies employed by Infectious Diseases Institute (IDI) basing on the following objectives; to identify the competitive strategies implemented by Infectious Diseases Institute (IDI), to evaluate the effectiveness of the competitive strategies implemented by Infectious Diseases Institute (IDI), and to propose appropriate strategies for improving on the competitive strategies used by Infectious Diseases Institute (IDI). The study adopted a descriptive research design. Several categories of respondents were interviewed using different sampling methods. Purposive sampling was used to select Chief Executive Director, and Departmental managers, while simple random sampling was used to select Supervisors, and subordinate staff. The final sample comprised 278 respondents and this was derived basing on Krejcie and Morgan (1970) table for determining the sample size. Primary data was collected with the aid of a structured self-administered and the Cronbach’s alpha values for reliability were calculated for each of the factors. Data was analyzed using statistical package for the social sciences, (SPSS). The descriptive analysis was done to show the mean, frequency distribution and percentage results. Findings revealed, that five strategies namely training and development, diversification, cost containment, bench marking and differentiation are implemented by Infectious Disease Institute. Training and development and diversification, are the most effective because these have enabled staff to acquire skills in project management, provided unique learning and career building opportunities, enhanced performance at work, ensured financial security of IDI, increased the organizational reserves to ensure long-term sustainability of IDI, led to an increase in the value of each unit currency spent, increased support and funding for IDI, and enabled IDI recover part or all of their costs. From the study findings, the appropriate strategies for improving on the competitive strategies used by Infectious Diseases Institute (IDI) include adopting the lowest unit costs in the industry, and using scientific research in its operations.