Browsing Makerere University Business School (MUBS) Collection by Title "Psychic distance, firm size, perceived risk and export market choice of exporting firms in Uganda"
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Psychic distance, firm size, perceived risk and export market choice of exporting firms in Uganda
(Makerere University, 2011)The study sought to investigate the relationship between psychic distance, firm size, perceived risk and the market choice for Uganda exports. The problem of the study was that there is a notable shift of Uganda’s firms ...