Browsing Makerere University Business School (MUBS) Collection by Title "Innovativeness, customer value, and the growth of SMES in Uganda"

Now showing items 1-1 of 1

    • Innovativeness, customer value, and the growth of SMES in Uganda 

      Mulyagonja, Eseza (2009)
      The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ...