Browsing Makerere University Business School (MUBS) Collection by Title "Experiential marketing, purchase behavior and customer loyalty in the telecoms industry."
Now showing items 1-1 of 1
-
Experiential marketing, purchase behavior and customer loyalty in the telecoms industry.
(Makerere University, 2012-06)The study examined the relationship between experiential marketing, experiential value, purchase behavior and customer loyalty in the Telecoms Industry. The study undertook a cross sectional survey design with a population ...