Browsing School of Languages, Literature and Communication (SLLC) Collections by Title "Beverage billboard advertising in Kampala City : a genre-based analysis"
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Beverage billboard advertising in Kampala City : a genre-based analysis
(Makerere University, 2019-03)This study explores billboard adverts as a subgenre of advertisement. It analyses still billboard advertisements of beverages obtained from within and around Kampala. The study seeks to establish their generic structure, ...