Browsing Demo Collection by Author "Bunihizi, Irene Namapii"
-
Effectiveness of advertising message on brand performance: the case of Uganda Waragi
Bunihizi, Irene Namapii (Makerere University, 2011-04)This study sought to investigate the relationship between the advertising message and brand performance in the spirits industry in Uganda. Competition amongst consumer goods is on the increase in Uganda and companies are ...