Browsing School of Business (SB) Collections by Subject "Jumia"
Now showing items 1-2 of 2
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Analysis of online business in Uganda : a case study of Jumia Uganda
(Makerere University, 2021-02)The purpose of this study was to analyse the performance of Jumia online business in Uganda. To achieve the purpose of the study, the following specific objectives were pursued: To determine the online business tools used ... -
Perceived usefulness of online shopping of household items in Uganda: A qualitative inquiry
(Makerere University, 2018-10)The study explored perceived usefulness of online shopping of household items in Uganda. The objectives of the study were: to examine the perceived usefulness of online shopping, to evaluate the perceived challenges of ...