Browsing School of Business (SB) Collections by Title "Analysis of customer loyalty among local commercial banks in Uganda: A case of Finance Trust Bank"
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Analysis of customer loyalty among local commercial banks in Uganda: A case of Finance Trust Bank
(Makerere University, 2017-08)The study was carried out to analyze customer loyalty among local commercial banks in Uganda, a case of finance trust bank. The objectives of the study were; to find out the customer loyalty strategies currently implemented ...