Browsing School of Business (SB) Collections by Author "Ahumuza, Miriam"
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Analysis of online business in Uganda : a case study of Jumia Uganda
Ahumuza, Miriam (Makerere University, 2021-02)The purpose of this study was to analyse the performance of Jumia online business in Uganda. To achieve the purpose of the study, the following specific objectives were pursued: To determine the online business tools used ...