Browsing School of Business (SB) Collections by Author "Ahimbisibwe, Mark"
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An assessment of digital marketing in telecom companies : a case of Lycamobile Uganda
Ahimbisibwe, Mark (Makerere University, 2021-08-26)The purpose of the study was to assess digital marketing in telecom companies in Uganda basing on the following specific objectives; to establish the extent to which digital marketing has been adopted by Lycamobile Uganda, ...