Browsing by Subject "Public relations"
Now showing items 1-4 of 4
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Assessing the use of social media by Ugandan universities: A case study of Makerere University Kampala
(Makerere University, 2014-09)Over the past six years, Social Media has grown in importance world over. With this growth it has become increasingly imperative that Universities use these new technologies in Marketing, Public Relations and Communication. ... -
The challenges of public relations practices in Uganda: a case study of National Water and Sewage Cooperation.
(Makerere University, 2011-10)Public Relations (PR) is commonly defined as relationship building with publics. A case study of National Water and Sewerage Corporation (NWSC) is used in this research to unfold the challenges of the Public Relations ... -
Evaluating the Effectiveness of Promotional Strategies at Tropical Bank
(Makerere University, 2019-10-29)Promotional strategies are the means of attracting new and retaining existing customers. Organizations use various promotional strategies from time to time to grab greater market share which in turn leads to profit which ... -
Examining the place of public relations in correctional institutions in Uganda
(Makerere University, 2017-01)The study examined the place of Public Relations (PR) in correctional institutions using a case study of the Uganda Prisons Service (UPS). It was guided by four objectives namely; i) to evaluate the relevance of PR at UPS, ...