Browsing by Title "Customer brand loyalty in the telecommunication sector in Uganda"

Now showing items 1-1 of 1

    • Customer brand loyalty in the telecommunication sector in Uganda 

      Atukunda, Joan (Makerere University, 2016-09)
      The telecommunication sector in Uganda has evolved over the years from having only one service provider (Celtel, now Airtel) to having more than five service providers. This has led customers to consider using alternative ...